Job description
About Barabas
Barabas is a Los Angeles\-based, fashion\-forward menswear brand that views clothing as a powerful form of self\-expression. Our collections combine sophisticated staples with bold, statement\-making designs created for men who want to stand out with confidence and individuality.
We place a strong emphasis on fit, quality, innovation, and originality, using distinctive fabrics, finishes, patterns, and silhouettes to create memorable fashion. From elevated essentials to trend\-driven statement pieces, Barabas delivers contemporary menswear designed to make an impact.
As we continue to grow our brand and expand our digital presence, we are looking for a talented **Photographer, Videographer \& Social Media Manager** to join our creative team in Los Angeles.
About the Role
This is a **hybrid creative role combining three key functions: Photography, Videography, and Social Media Management.**
We are looking for a highly creative and digitally focused individual who can take ownership of the visual content process from **concept development and production to editing, publishing, and social media execution**.
You will be responsible for creating high\-quality photography and video content for Barabas while also helping manage our social media presence, develop content calendars, identify trends, and publish engaging content across social platforms.
The ideal candidate understands fashion, photography, videography, social media, and emerging AI\-powered creative technologies. You should be comfortable both **behind the camera and managing content across digital platforms**.
Key ResponsibilitiesPhotography \& Videography
* Plan and execute professional fashion photoshoots and video productions for product launches, campaigns, social media, e\-commerce, and marketing initiatives.
* Photograph menswear products in studio, lifestyle, and on\-location environments.
* Produce engaging short\-form video content for Instagram, TikTok, YouTube, and other digital platforms.
* Create innovative visual content using professional production techniques and AI\-powered creative tools.
* Set up and operate professional cameras, lighting, backdrops, and studio equipment.
* Work closely with models, stylists, makeup artists, creative team members, and other production staff.
* Capture content that accurately represents product details, fit, color, fabric, and overall design.
* Edit and retouch photography using Adobe Photoshop and Lightroom.
* Edit and color\-grade video using Adobe Premiere Pro, CapCut, or similar software.
* Create content optimized for different platforms, including vertical, square, and horizontal formats.
Social Media Management
* Manage and maintain Barabas' social media content across platforms such as Instagram, TikTok, YouTube, Facebook, and other relevant channels.
* Develop and maintain social media content calendars.
* Plan and schedule daily and weekly content based on product launches, campaigns, trends, promotions, and seasonal events.
* Publish photography, video, Reels, Stories, TikToks, Shorts, and other social content.
* Monitor social media trends and identify opportunities to create timely and relevant fashion content.
* Develop creative concepts designed to increase engagement, reach, brand awareness, and audience growth.
* Write or coordinate captions, hashtags, titles, and other social media copy.
* Monitor comments, engagement, and audience interactions and help maintain an active brand presence.
* Analyze social media performance and identify opportunities to improve content strategy.
* Collaborate with the marketing and creative teams to ensure social media content supports overall brand and marketing objectives.
* Repurpose photography and video content across multiple platforms and formats.
AI \& Creative Technology
* Use AI\-powered creative tools such as **Higgsfield AI** for image generation, video generation, voice\-over production, creative experimentation, and content development.
* Explore new AI tools and emerging technologies that can improve the speed, quality, and scale of content production.
* Combine traditional photography and videography with AI\-assisted workflows to create innovative fashion content.
* Experiment with new creative formats and concepts for social media and digital marketing.
Content \& Brand Management
* Organize, label, manage, and archive photography, video, and social media assets.
* Support content calendars and production schedules for product launches, seasonal campaigns, promotions, and marketing initiatives.
* Maintain consistency with Barabas' visual identity, brand guidelines, and creative direction.
* Collaborate with marketing, merchandising, e\-commerce, and creative teams.
* Stay current with fashion, photography, videography, social media, AI, and digital content trends.
Required Qualifications
* Proven professional experience in **fashion, retail, lifestyle, commercial photography, videography, and/or social media content creation**.
* Strong understanding of fashion photography, composition, lighting, framing, and visual storytelling.
* Experience shooting apparel and fashion products in studio and lifestyle environments.
* Strong videography skills, including camera operation, framing, movement, lighting, and basic audio capture.
* Experience managing social media content for a brand, business, fashion company, or similar organization.
* Experience creating short\-form content for platforms such as **Instagram, TikTok, YouTube, and Facebook**.
* Proficiency with professional photo and video editing software, including **Adobe Photoshop, Lightroom, and Premiere Pro**.
* Experience with **CapCut or similar video editing tools** for fast\-turnaround social media content.
* **Knowledge of AI\-powered creative tools such as Higgsfield AI for image generation, video generation, voice\-over production, and creative experimentation.**
* Strong understanding of current social media trends, content formats, and audience engagement.
* Strong attention to detail, particularly regarding product color, fit, styling, lighting, and overall image quality.
* Ability to manage multiple projects, deadlines, shot lists, content calendars, and production schedules.
* Strong organizational skills and experience managing digital photography, video, and social media assets.
* Ability to collaborate effectively with creative, marketing, merchandising, models, stylists, and other team members.
* Strong creative eye and the ability to translate brand direction into high\-quality visual content.
* Ability to work **on\-site in Los Angeles, CA**.
* Flexibility to support occasional evenings or weekend productions when needed.
Preferred Qualifications / Plus
* Degree, certification, or formal training in photography, videography, visual arts, film, fashion, marketing, or a related field.
* Experience working with **men's fashion or luxury fashion brands**.
* Experience managing social media accounts for a fashion or e\-commerce brand.
* Experience creating high\-performing Reels, TikToks, YouTube Shorts, and other short\-form content.
* Experience with additional AI\-powered image, video, audio, or creative production tools.
* Understanding of social media analytics and performance metrics.
* Experience with e\-commerce platforms and digital marketing teams.
* Knowledge of influencer marketing and creator content.
* Strong understanding of current fashion, entertainment, and social media trends.
What We're Looking For
We are looking for someone who is **creative, proactive, organized, fashion\-focused, and highly engaged with social media and digital content**.
This role is ideal for someone who enjoys wearing multiple hats and can take a project from **idea → photoshoot/video production → editing → social media publishing → performance analysis**.
You should be comfortable working independently, moving quickly, managing multiple priorities, and bringing fresh creative ideas to the brand.
If you have a strong eye for fashion, know how to create content that captures attention, understand social media, and are excited about combining professional photography and videography with AI\-powered creative technology, we would love to hear from you.
**Location:** Los Angeles, CA
**Employment Type:** Full\-Time
**Work Arrangement:** On\-Site
Pay: $41,600\.00 \- $69,000\.00 per year
Work Location: In person